From Kellogg, a climate change wake-up call

By Oxfam
Oxfam's Sarah Kalloch, dressed as Tony the Tiger, calls on Kellogg to take action on climate change during a May 2014 stunt. Elena Bazini/Oxfam America

Consumers like you just convinced another giant food company to change its policies for the better.

First General Mills, now Kellogg. Today, the US-based company—maker of brands like Frosted Flakes, Pringles, Keebler Cookies, and more—became the second global food giant in one month to commit to bold new steps to fight climate change and reduce harmful greenhouse gas emissions.

These commitments come after more than 238,000 consumers like you signed petitions and took action as part of Oxfam’s Behind the Brands campaign. Responding to consumer pressure, General Mills announced similar commitments on July 28.

“Climate change is putting hundreds of millions of people at risk of hunger and threatening everything from coffee and cereal to wine and chocolate,” said Monique van Zijl, Behind the Brands campaign manager. “Kellogg is joining a growing list of companies that are putting the weight of their brands behind climate action.”

Among other commitments, Kellogg’s new climate policy specifies that, for the first time, the company will set targets to reduce greenhouse gas emissions related to agricultural production. It will also join a leading coalition of businesses committed to working with lawmakers to pass meaningful climate and energy legislation. Learn more about the company’s commitments here.

Earlier this year, Oxfam’s Standing on the Sidelines report revealed that the 10 biggest food and beverage companies together emit so much greenhouse gas that, if they were a single country, they would be the 25th most polluting in the world. By committing to cut emissions from their agricultural supply chains, General Mills and Kellogg are charting a path for others to follow suit.

“Kellogg’s new commitments add momentum to calls on governments and the wider food and agriculture industry to recognize that climate change is real, it’s happening now, and we need to tackle it,” said van Zijl.

Meanwhile, the Behind the Brands campaign and thousands of supporters will continue to push the Big 10 food companies to make sure the way they do business is good for people and the planet. Join the effort and find the latest news here.