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Sharity Launches New Celebrity-Driven Auction Site on June 19, 2014

By Oxfam

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The first site where 100% of funds raised goes directly to charities while giving the celebrities and charities a real voice

(LOS ANGELES, CA – June 19, 2014) Sharity is a 501(c)3 non-profit organization that seeks to become the most inspirational, educational and thrilling destination known for sharing the power of celebrity, the influence of ideas, and the allure of shopping for the benefit of raising philanthropic awareness and proceeds. Every penny raised from items and experiences donated by celebrities like Sharon Stone, Norman Reedus, Pete Wentz, Patricia Arquette, Jeremy Piven, Aziz Ansari, Minnie Driver, and Sir Ian McKellen will go directly to his or her charity of choice, which includes esteemed non-profits like Only Make Believe, St. Jude Children’s Research Hospital®, A Better LA and Oxfam America. Sharity encourages all the celebrity support by guaranteeing that every penny raised from these auctions goes directly to the charities while providing a platform through which celebrities are able to express their philanthropic message and connect with the community. Additional celebrity auctions will include tickets and a meet-and-greet with Peter Dinklage for the Season 5 premiere of Game of Thrones to benefit CASA, and a signed guitar and amp from singer Jesse McCartney to benefit Leaves of the Healing Tabernacle. With donations from stars in the worlds of television, film, sports, the arts, politics, food, and fashion, Sharity is a one-stop-shop where every purchase comes with a good karmic receipt.

“Sharity is where celebrities can share everything for the greater good while educating their fans on charities and causes
that are important to them,” explains one of Sharity’s Founding Partners David Ginsberg. “To maximize awareness and
understanding, each celebrity and charity has a voice - a page on the site dedicated and designed to educate and inspire
further involvement.”

Sharity’s board includes Stormy Simon, president of, the online shopping retailer, and Joe Sciarrotta,
Chief Creative Officer at Ogilvy & Mather Chicago, who both bring years of creative, branding, e-commerce and
philanthropic experience to enhance Sharity’s growth. As part of this partnership, will promote Sharity
on its website and via emails, reaching out to tens of millions of customers and maximizing exposure. Celebrities will
also, for the first time, have the option of creating a custom page on, which can carry items curated by
the celebrity representing their own personal style. For any sales from these pages, will return 5% back
to the celebrity’s choice of charity, providing a potential constant revenue for charities.

“With an incredible team in place working around our mission, we truly believe that this can become a leading model in
raising revenue and awareness for all types of charities around the world,” explains Ginsberg.


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