Senior Principal at TSD Communications
Ricki Seidman, a senior principal at TSD Communications, is a seasoned veteran with broad experience in strategic communications. Her specialties include solving short and long term communications challenges, developing public affairs strategies, campaign planning and execution, crisis management, litigation support, media training, and reputation management. The wide range of clients that Ricki has advised includes former Vice President Joe Biden, Google, Bechtel, News Corp/MySpace, Napster, the Center on Budget and Policy Priorities, the American Constitution Society, and Shawn Fanning. She also assisted the Obama White House in the successful confirmation Supreme Court Justice Sonia Sotomayor. Prior to joining TSD, Ricki focused primarily on public service and political advocacy. She held several senior White House positions during the Clinton Administration, including White House Deputy Communications Director, Counselor to the Chief of Staff, and Director of Scheduling and Advance for the President; and she subsequently served as Deputy Associate Attorney General in the Department of Justice. She headed the 1992 Clinton-Gore campaign’s “War Room”, and directed a similar effort for the successful passage of the Clinton economic plan in 1993. Prior to joining the Clinton campaign, Ricki was Senator Ted Kennedy’s chief investigator on the Senate Labor and Human Resources Committee. Her experience in the non-profit sector included senior positions at Rock the Vote and People for the American Way. She holds a Bachelor of Arts from Miami University, Oxford, Ohio and a J.D. from the University of Georgia, Athens, Georgia. Ricki lives in Washington, DC.