The next day another farmer nearby will have a turn, but there is enough to go around. Dalacha says that he now has no water worries—even in January, a dry time of year. "We used to have to wait for rain, but now we use water whenever we want, and there is no difference between the rainy and dry season." Dalacha, 40, is well over six feet tall and rail thin, but still looks powerful and projects an energetic attitude. He is married to Safiye Bediya, and they have eight children between the ages of four and 20.

Dalacha says his income has increased and he is more secure now. He built a new concrete house next to their traditional mud and thatch round house with the money now coming in from vegetable sales. And Dalacha says all his children can now go to school. "Before, I had a shortage of income. Now it is no trouble to keep them in school with everything they need."

A steady supply of water for the families in Shasha Korke has been a big improvement. It came about through a project by the Ethiopian agency Center for Development Initiatives (CDI) funded in part with a $75,000 grant from Oxfam America starting in 2005, when dry weather in the scenic Rift Valley south of Ethiopia's capital, Addis Ababa, was causing serious hardship for farmers, who were growing primarily sugar cane for a cash crop. Sugar cane is difficult to grow: it needs a lot of water and does not contribute to the nutritional needs of small-scale farmers like those in Shasha Korke. This left many families there suffering from malnutrition if their crop yields were low, and income fell off.

Before the irrigation system was improved, the community had traditional earthen canals that fed water from the Dedeba Tina river to the farm plots, but it was inefficient. "There was a lot of water loss," says Dalacha. "It seeped into the soil, and could not reach the fields. Sometimes it would get clogged with grass and silt, so we could not irrigate our fields properly." CDI's proposal was ambitious, but straightforward: with help from the community famers, it built new irrigation channels lined with cement and gravel, with outlets leading directly into the small farms. CDI also built foot bridges over the channel, and gates to manage the flow of water to the different members of the community. The 1.8 kilometer channel (1.2 miles) was finished in 2006 and is now directly helping 68 households cultivating 25 hectares (61 acres) of farmland.

Visible changes

Woya Shakule, the 34-year-old chairman of the Shasha Korke water user committee, says all the farmers played a role in the project. Each bought shares in the irrigation system to help maintain it. The water users agreed on guidelines for sharing the water and maintaining the system, and helped CDI ensure the new channels would meet their needs. The committee organized training for the farmers, and distributed seeds to help them transition from growing sugar cane to vegetables, which they could eat as well as sell. "Most of them produced a crop once a year, but now they are harvesting twice a year," Shakule says, while standing next to one of the main irrigation channels, thought which water quietly gurgles "We see big changes here, and they are really life-changing."

Mekonnen Koji, CDI's project manager in the Shashamene area, says it is easy for him to see an improvement in the health of the children. They used to be malnourished, and the mothers looked worried. Now he says the children are healthier looking and more active. "It is vivid, the changes in the faces of the children," he says.

Safaye Bediya, wife of Dedefi Dalacha, agrees. "My children would catch cold easily," she says, noting that before the irrigation system was improved they could not grow enough food to eat and had to buy vegetables from the market. It was expensive and the quality was not as good as the fresh produce they now grow themselves. As their diet improved, so did the health of her children.

"Now they are healthy and happy," she says.

His list of products is impressive. He grows cabbage, beets, carrots, onions, as well as coriander, fenugreek, and basil.

Like many others in the area, Mulugeta used to grow sugar cane, and was struggling to make it work. "The first year I had a good harvest," he says, "But after three years I could see it was declining every year." He switched to raising cattle, but had trouble keeping his herd healthy. Financial pressures pushed him to raise khat, a mild stimulant that can be harvested three times a year that is always in demand. It looked more attractive than sugar cane, which could only be harvested annually. Growing khat meant much-needed income for his family, but he was determined to find a way to grow food crops that are nutritious, but also bring a decent profit.

"I was just wondering what to do when CDI (Center for Development Initiatives) came and gave me seeds for carrots, beets, onions, and carrots," says Mulugeta. CDI also helped him start growing enset—nicknamed "false banana"—a starchy staple in a neighboring southern region of Ethiopia that looks like a large banana tree.

Although Mulugeta and many others harvested their first crop at the same time and had trouble finding markets at first, this has improved as has his income. Thanks to the steady water supply and hard work, his farm is prospering. He now believes he can increase his monthly net revenues from 6,000 birr to 20,000 birr ($640 to $2,100).

Mulugeta's next big move is to grow apples: he is one of six farmers in the area working with CDI experimenting with trees from Spain. Apples are a rare fruit for Ethiopia, and could fetch a handsome price. "If I can transform my farm into an apple farm it would be good for me and the community," he says. "I want to be shoulder-to-shoulder with other big apple producers in the world economy. This would be good for the economy of our country."

Mulugeta's ambition arises partly from a sense of responsibility. He says that since CDI and Oxfam America were able to help him, he feels obligated to put in a good effort for the opportunity. It's his personal philosophy: "If someone gives me something, I have to match it nine-fold," he says, making sure that his own labor and other contributions are worth nine times any aid he receives.

"I know that others want us to have a better life," Mulugeta said sitting under the shade of a tree near his enset field. "I will plant everything they give me so I can prove the money for this project did not go to waste."

That's the lesson Tadesse Meskela, an Ethiopian coffee activist, offered to a crowd of Boston University during a stop on his Oxfam-sponsored seven-city tour to raise awareness about the gross inequities in the global coffee trade and to promote "Black Gold," a new documentary about that industry.

In a small but packed auditorium, Meskela walked the students through the maze of market factors that cut coffee farmers out of their fair share of profit for a commodity that's worth, by some accounts, $80 billion a year in retail sales.

Converting Ethiopian currency into dollars, one student quickly calculated the true cost of that imbalance: What farmers sell for pennies a pound, large coffee roasters can command $14.

"That's a little more than 100 times what the farmer gets," said the student.

Getting more of those profits into the pockets of farmers is the main objective of the Oromia Coffee Farmers Cooperative Union (OCFCU)—a 90,000-member organization with which Oxfam America has worked for four years. Meskela is the union's manager and the "star" of "Black Gold," which explores the links between the multinational coffee corporations and the poverty that plagues so many of Ethiopia's coffee growers.

Across the country, about 15 million people rely on coffee for income. Fluctuations in its global price leave growers struggling to feed their families and send their children to school—a luxury many simply can't afford.

Membership in the union helps farmers tap into the "fair trade" market which guarantees them a higher price for their beans—sometimes three times what local dealers and exporters offer. Fair trade rules also ensure that some of those higher earnings are set aside to improve the farmers' communities through the construction of schools, health clinics, and clean water supply systems.

Founded in 1999, OCFCU has already facilitated the construction of four new schools, 17 extra classrooms, four health clinics, and three new water supply systems. Every cup of fair trade coffee consumers here in the United States drink will help improve even more the lives of farmers scattered through the cool, green hills of Oromia.

But what surprised Meskela most as he traveled from Boston to Madison—with stops in New York City, Washington, D.C., Nashville, Chicago, and Milwaukee—was how little people really knew about the brew that gets them up and going in the morning.

"What I noticed was 95 percent, and above, do not know where coffee comes from," said Meskela. "They don't know the life of the person behind the cup." It's that farmer—laboring hard in an industry dominated by a market that puts the needs of growers last—that Meskela wants consumers to understand and appreciate.

"We have to create connections with producers—and awaken all Americans," he said.

Roots in the countryside

Meskela has a deep affinity for coffee growers and the hardship that defines their days. From the Oromia region himself, he grew up in a large farming family. But unlike many other farm children, Meskela got to go to school—as did every one of his siblings.

"My father is unique," said Meskela with pride. "He has sent all of his children to school. He was the first person to send a girl to school in the 1950s from our Oromo culture. If all of us had stayed on the farm we would have been poorer and poorer because the land would be shared among 13 of us."

Instead, among his brothers and sisters he now counts two engineers (civil and electric), an accountant, two secretaries, a draftswoman, and a high school principal. Meskela himself graduated from college with a degree in agricultural economics.

While some family members are still on the farm plowing fields of a grain called teff, education has offered his brothers and sisters a range of opportunities that Meskela would like to see others be able to take advantage of, too. Making trade fair is the first step in that direction—and educating consumers about the links between their morning cups of coffee and the growers who produce the beans is critical.

"All of them say 'what shall we do?'" said Meskela, recounting the reactions he heard time and again after people watched "Black Gold" or heard him give a presentation. "The first thing you can do is buy fair trade coffee. And the second is support us in campaigning to get a better price."

"Black Gold" will go to DVD, and air on the PBS show Independent Lens, this April. It's also still playing in theaters and at special free community screenings organized by Independent Television Service.

"Black Gold" follows Tadesse Meskela, manager of Oromia Coffee Farmers Cooperative Union, as he travels the world looking for a better price for his farmers' coffee. Oromia Coffee Farmers Cooperative Union, an Oxfam America partner organization since 2002, represents more than 100,000 farmers, who despite back-breaking work, watch their profits rise and fall depending on the fluctuating price on the world market.

"There is no coffee which is as quality as this coffee, but we are getting a low price," Meskela says in the film. "Our main aim is to bring more money into the coffee growers' pocket."

Throughout the fall and winter, Oxfam co-sponsored the promotion of "Black Gold" in more than 75 cities and towns across the country. Hundreds of volunteers turned out to support coffee farmers by handing out information at screenings and gathering thousands of signatures for the Big Noise, Oxfam's petition to Make Trade Fair.

Telling the coffee farmer's story

With great candor, Meskela uses "Black Gold" as a platform to describe the situation Ethiopian coffee farmers face. When the price of coffee hit a 30-year low in 2001, farmers struggled to feed their children and send them to school. Some quit farming. Others began growing the more profitable chat, a local narcotic banned in the US and Europe. Malnourished and forced to travel long distances to accept foreign aid, some farmers saw no alternative but to bring their families to government feeding centers.

The price of coffee has risen over the last few years, but little has changed in these communities. In Ethiopia, country that depends on coffee for about 40 percent of its export revenue, farmers make as little as three cents for every cup of coffee sold in the United States or Europe. Meanwhile, multinational coffee corporations collectively rake in as much as $80 billion each year, according to the film.

British film makers Nick and Marc Frances use Meskela and the Oromia Coffee Farmers Cooperative Union tell a larger story about poor countries that struggle to benefit from global trade. The film highlights the many corners of the coffee industry, from the Ethiopian growers who cultivate the best coffee in the world, to the NY traders who set the price, to the Seattle baristas at Starbucks who try to meet the high demand.

Oxfam America's coffee work

By working with producers in Ethiopia and Central America, and by engaging in consumer education, political advocacy, and corporate engagement, Oxfam seeks to create a world where small farmers are fairly rewarded for their hard work.

"Oxfam seeks to correct the imbalances of power at the root of unfair trade. This film highlights the vulnerability of coffee farmers and the disconnect that exists between poor farmers and huge profits," said Seth Petchers, Oxfam America's coffee program manager.

"'Black Gold' illustrates the gravity of the challenges facing coffee farmers—but those challenges are not insurmountable if people get involved. We're hoping people watch the film and get inspired to take action."

In a conference room far from their native Liben in southern Ethiopia, the men painted a picture of that place—its herders, their hardships—that was so alive those listening to the stories could almost hear the cattle's hooves on the hard, dry earth and sense the struggles of the families who depended on them.

"These marginalized people living in the bush, in the dark, I see some light (for them)," said Kararsa. "I want to expand the light. I can't do it alone. I need people like you."

Their plan was simple: To help local herders by improving the health of their cattle and finding a way to educate their children.

They weren't looking for a handout: They were looking for a partnership. And they had come as community activists armed with local ideas for solving local problems. They even had a small reserve of cash—and livestock—donated by the Boren people to launch their initiative: the Liben Pastoral Development Association.

Tackling the ticks

Less than a year later, this newly formed group now has a two-room office in the town of Negelle—funded completely by the community. It has refurbished a youth hostel so that children will have a place to stay when they attend school in Negelle while their families move off in search of fresh pasture for their animals. And the association has inaugurated its first project with Oxfam's help: a tick bath designed to rid cattle of the troublesome insects that have caused herders extensive hardship.

The ticks have been taking a toll. They cause mastitis in the teats of the cows, blocking the flow of their milk, and depriving herders of an important source of food for their families.

That day in the Addis office, Kote had come prepared with the facts. His fledging development group had surveyed 100 families in the Liben area and found that out of the 700 milking cows among them, 502 of them had mastitis.

"You can imagine the impact of this problem at the household level," said Kote. "This has great impact on food security for Boren families."

But the problem, back then, was that there was nowhere for the herders to take their cows for treatment, and some of the traditional methods of tick control were no longer effective. In the past, before there were permanent settlements scattered around Liben, herders had kept the ticks at bay by burning the rangeland. The government now bans that practice.

Using a long nail, herders collect as many of the ticks as they can off their animals. They rely on chickens and a local bird called a "chiri" to help by feasting on the engorged insects. And in some places, herders also use a mixture of salt and tobacco which they rub on their animals to discourage the bugs from attaching themselves. But more needed to be done. Lots more.

And that's why the Liben Pastoral Development Association's first construction project was the cattle dipping bath located about an hour's drive from Negelle. It's a long concrete canal filled with water and a combination of chemicals. From a steep entrance at one end, the cows wade in and swim to the other side where they walk out into a draining area. Within 30 minutes, the ticks begin to drop off. A committee elected by the local community is in charge of running the bath.

It's an investment the community takes seriously: local families raised more than half the cost of the bath. Oxfam's contribution was $25,794. The project is benefiting about 25,000 people and has been in constant use since it opened.

At a recent inauguration ceremony, Liben residents thanked Oxfam in a way that befits a herding community: They honored the organization by roasting a sheep and placing a piece of sheep skin on the wrists of visiting staffers.

Just the beginning

For the people of Liben, this is just the beginning. The same day as the inauguration ceremony, the Liben Pastoral Development Association held a fund-raiser for its next project. Kicking off the event was a well-known elder who donated a camel—which could fetch up to $290 at market. His gift set the tone. By the end of the event, the community had raised about $10,000.

"The self-mobilization of this impoverished herding community was inspiring to see," said Tim Delaney, an Oxfam staffer who documented the day's events and tallied the donations: 55 cows, 73 goats and sheep, seven camels, and almost $2,000 in cash. "These are people whose only assets are their animals. Yet they were willing to give not because they had excess, but because they realize the importance of these projects. And they know they can't sit back and wait for donors to come along and offer money."

What's next on the agenda for the Liben Pastoral Development Association? With support from Oxfam, the group has plans to improve the water supply for about 5,000 people in the village of Hadhesse Korati. The association plans to install a generator, a reservoir, and two-and-a-half miles of pipeline so that the village and its school, health post, and veterinary clinic can all have a clean, reliable source of water.

A year ago, Kote spoke about his dreams for establishing night schools so students could attend classes after they had finished their herding chores. And he stressed the need for more health clinics in the area. For women having difficult labors, the nearest functioning clinic is more than 60 miles away. Carried on stretchers, they often die before they reach it, he said.

"As a Boren man, I feel ashamed," said Kote last year. "I can't do anything for my people. People are suffering from illness. They're thirsty. They're signing (their names) by fingerprint."

But now, Kote—and the herders of Liben—have plenty to be proud of, and a way to keep moving forward.

"Social change could not have been more clearly seen than at the inauguration of the cattle bath that day in Liben," said Delaney. "Everyone in our group was amazed at how motivated this community was and what they are capable of doing."

Earlier this month, Ethiopian farmer cooperatives, coffee exporters, and government officials met with American and Canadian coffee companies in Long Beach, California to talk more about the trademark and licensing initiative.

The historic meeting at the Specialty Coffee Association of America conference represented the next stage in dialogue between Ethiopians and North American roasters, which started in Addis Ababa this February. There, roasters committed to help bring their peers to the table and Ethiopians agreed to begin building the program's infrastructure. Much was accomplished in just three short months. Getachew Mengiste, director of the Ethiopian Intellectual Property Office, told a standing-room-only crowd in Long Beach about recently completed training workshops for staff from embassies, farmer cooperatives, and exporting companies.

Ethiopia launched its coffee trademark and licensing initiative to give farmers more control over their world renowned coffee brands, strengthen farmers' negotiating position, and ultimately help them capture a greater share of their coffee's value. At the conference in Long Beach, the Ethiopians used their time with roasters to discuss the best ways to work together to put the program's "nuts and bolts" into place.

"We are working together for a common cause," said Mengiste as he opened the gathering. "This initiative should meet the interests of farmers to ensure that they get benefits from their fine coffee. The interests of our roaster partners should also be met. The whole idea behind this initiative is to connect our coffee farmers with the roasters."

Attendees agreed on the key points for discussion, which included ways that the coffee brands would be used on packages and labeling, joint marketing promotion strategies, guaranteeing quality, and expanding the network of participating roasters. Tadesse Meskela, manager of Oxfam partner, the Oromia Coffee Farmers Cooperative Union, opened the floor for discussion. As he stood in front of the room, Meskela thanked all of the participants and gave special acknowledgement to the roasters who have already committed to the project by signing a licensing agreement.

For two hours, participants discussed ideas, challenges, and opportunities for moving the trademarking initiative forward. The spirit of the conversation was collaborative with roasters giving the Ethiopians many points to consider when they return home and begin implementation. Participants took on a shared sense of responsibility for carrying out their individual roles in the process. As Dean Cycon, owner of Dean's Beans Organic Coffee Company, one of the most recent companies to sign a licensing agreement with Ethiopia, said, "Whatever we're creating together we want to protect."

It will take a lot of hard work to ensure that the trademarking and licensing initiative creates real change for Ethiopia's poor coffee farmers. But the second meeting of Ethiopian stakeholders and North American roasters ended with participants ready to take up the challenge.

"We have said that the farmers have the right to own their coffee brands," said Ashenafi Argaw of the Sidama Coffee Farmers Cooperative Union. "Now all of the stakeholders need to work very hard together to bring them the benefits."

Billed as the first summit between the Ethiopians who produce the coffee and the US and Canadian companies that buy it, this week's meeting showcased real unity and support for Ethiopia's efforts. Ethiopia has asserted ownership of the names of its coffees so that it can increase the coffees' value, gain more leverage, and receive an equitable price in the market. Already some companies, such as Green Mountain Coffee Roasters, have agreed to work with Ethiopia on this initiative. Their representatives showed their support by attending the meeting.

"Now that the trademarking work is becoming fruitful, many in the specialty coffee market are happy with us and accept that we want to increase our negotiating power and ensure greater returns to small farmers," said Tadesse Meskela, manager of Oxfam partner, the Oromia Coffee Farmers Cooperative Union.

As the three-hour meeting unfolded, I was struck by the achievements already realized by the Ethiopians. It was clear that everyone in the room was ready to work together to help Ethiopian farmers get an equitable share of the coffees, which have sold for as much as $26 a pound in the US. The stakeholders and coffee companies left the meeting with a "To Do" list and a promise to meet again in the coming months.

It was a tremendous achievement for Oxfam's partners, three farmer cooperative unions, to sit side-by-side with private exporters, government representatives, and foreign coffee buyers, discussing ways to improve the livelihoods of Ethiopia's coffee farmers.

During the meeting, I had the opportunity to speak about the tremendous global support Ethiopia's efforts have garnered. Since October, more than 90,000 Oxfam supporters from around the world have voiced their solidarity for Ethiopia's initiative. Through their efforts, these supporters have sent a clear message that coffee companies must recognize the legitimate right of countries and farmers to use the names of their coffees and their unique reputations to compete in global markets and realize higher incomes.

While much attention has been paid to Starbucks's unwillingness to recognize this right, I left the meeting feeling inspired. The conversation has moved from whether Ethiopia has the rightful ownership of its coffee names to how the coffee industry should recognize those rights and act accordingly.

As Ashenafi Argaw of Oxfam partner, Sidama Coffee Farmers Cooperative Union, said, "Our farmers deserve a better price than they are getting right now. Let's plan and discuss ways to get them better benefits from the market."

The discussions on the future of the International Coffee Agreement present an historic opportunity to address the ongoing crisis facing smallholder coffee farmers and farmworkers by contributing to sustainable coffee supply chains. At the 2nd World Coffee Conference in September 2005 several organizations presented the International Coffee Organisation and its delegates with the Carta de Salvador—the Salvador Declaration, which stressed the ongoing effects of the coffee crisis facing small-scale family farmers and farmworkers. This paper calls on International Coffee Organization members to support small-scale farmers and farmworker organizations by ensuring space for their direct participation in international debate, creating mechanisms that enhance the availability of market information to small-scale farmers, and maximizing opportunities to develop cohesive international strategies to provide technical support, access to credit, and direct access to markets.

The stories that follow testify to the fact that aid can be used effectively—in Africa and beyond. By investing directly in people, by helping them gain access to education, credit, and natural resources, by challenging the policies that perpetuate poverty, Oxfam puts the systems in place that can end poverty. Without this work—and your support—people remain hungry, poor, and lacking meaningful ways to change their lives.

Together, we have the chance to make that change.

For that reason Oxfam America's duty is clear: We and our project partners must help reform government policies, laws, and social injustices that deny people the right to live a decent life. We do this by providing funding, training, and the moral support people need to make real, substantive and transformative changes. The courageous and visionary people who do this work are setting out to build a movement for social justice—and Oxfam America is one of the few organizations to which they can turn for the help they need.

Drought-related risks are a primary concern throughout Ethiopia where 85% of the population is dependent on smallholder, rain-fed agriculture. Adi Ha is a drought-prone community that has expressed strong interest in incorporating insurance into its risk management strategy.

The pilot will adopt a holistic approach to risk management, examining the suitability of weather insurance and risk reduction measures such as seasonal forecasting and improved agricultural practices. All efforts will be undertaken in close collaboration with the local farming community with the overall objective of alleviating poverty.

The efforts will be funded by Swiss Re and Oxfam America, with primary technical support being provided by the International Research Institute for Climate and Society at Columbia University. Ivo Menzinger, Head of Sustainability & Emerging Risk Management, commented, "Swiss Re is delighted to support Oxfam in implementing this fundamental and important work in the Tigray Province. In particular, we can combine our commitment to corporate citizenship with providing consulting support to the project on risk transfer issues."

Swiss Re has pioneered weather risk transfer instruments in developing countries, starting in India in 2004 with a program reaching over 350,000 smallholder farmers. In 2007, Swiss Re introduced the Climate Adaptation Development Programme (CADP). The goal of the CADP partnership is to develop and implement weather risk transfer solutions in non-OECD countries.

Oxfam America President Raymond C. Offenheiser said: "This pilot offers a chance for smallholder farmers to become more resilient to changing weather patterns. It's an opportunity to increase the impact of Oxfam's risk reduction programs and explore exciting innovations in weather-based microinsurance..."

Over the last 35+ years, Oxfam America has worked to bolster the capacity of poor communities around the world to reduce vulnerability. Nevertheless, climate change is dramatically increasing the level of risk faced by the poor across the planet. For this reason, Oxfam America is interested in developing new mechanisms to address risk for poor farmers.