"Having secured an arrangement with government units to provide relief in remote areas, Oxfam's five relief teams are putting all of our resources into helping people stranded in rural areas away from the epicenter," said John Sayer, director general of Oxfam Hong Kong.

Oxfam has now committed more than $3.2 million to an initial effort that has commanded response from around the world as headlines continue to bear bad news: A week after the 7.9 magnitude quake struck, Reuters is reporting that 34,000 have died and 30,000 others remain missing; 4.8 million people have lost their homes; and Sichuan Province alone is facing $9.6 billion in economic losses. Hundreds of aftershocks and heavy rain have brought further devastation, including landslides that have reportedly killed 158 relief workers struggling to repair roads in recent days.

"Oxfam is teaming up with medical and hygiene professionals and working in and around the city of Mianyang to prevent an epidemic from starting," said Sayer. Oxfam is also carrying out disease monitoring, control, and prevention in Guangyuan and Zhenzhong.

The organization is concentrating on securing an adequate supply of drinking water for survivors as well as helping to provide safe sanitation services, and carrying out public health education.

Oxfam's first shipment of goods reached Dujiangyin and Guangyuan on Monday. A second shipment is due to reach Qingchuan on Tuesday.

Among the health-related goods Oxfam is sending into the region are portable toilets, intestinal drugs, first aid materials, face masks, and sanitary supplies for women. It has also provided clothing and high-energy biscuits.

Five villages in Gansu Province will also be getting a delivery of aid that will include tents, flour, oil, blankets, and milk powder. The goods will help meet the needs of 3,000 people in Wudu County.

Oxfam, which has more than 20 years experience working in mainland China, is now working alongside the Civil Affairs Department, the Poverty Alleviation and Development Office, several mainland-based aid groups, medical schools, and a variety of volunteer groups.

Additionally, the organization is preparing to reach remote areas of Aba Tibetan and Qiang Autonomous Prefecture.

Oxfam has committed $1.55 million to this initial response. It is also preparing for longer-term projects such as helping to rebuild damaged infrastructure.

Oxfam colleagues based in the neighboring province of Yunnan are now traveling to Wenchuan County in Sichuan, the epicenter of the 7.8-magnitude quake, for assessment and coordination of the relief work. The organization is also planning to provide assistance in Gansu Province where it had been working on development projects prior to the disaster.

Based on our communication with local organizations in the affected areas, our initial assessment is that earthquake survivors need clean water, food, medicine, clothing, and blankets. We also anticipate that there will be a huge need for rehabilitation and reconstruction assistance. Damage to infrastructure and other facilities is significant and Oxfam expects it will take months for the region to recover.

"This is the worst earthquake in 30 years, with a huge impact on people's livelihoods," said John Sayer, director general of Oxfam Hong Kong. "With over 20 years of experience working in China on long-term development work and emergency relief, Oxfam Hong Kong is determined to help as quickly as possible, to guarantee people's safety in the short term, and in the end, as a long-term goal, to improve their livelihoods."

Amid cheers from a throng of enthusiastic supporters and international media, Make Trade Fair won the day.

Oxfam's trade campaign was launched.

Within hours of the Hong Kong debut, events were held in 25 cities including Brussels, Dublin, Geneva, Mexico City, San Salvador, and Washington, D.C. These events ranged from press conferences and symposiums to a rock concert in London’s Trafalgar Square.

Oxfam's trade campaign seeks to unite concerned citizens around the world in calling for fair trade policies that will help move millions of people out of poverty.

Nobel Prize Professor Amartya Sen, UN Secretary-General Kofi Annan, and musician and social activist Bono were among those who endorsed the campaign. "Oxfam has got it right," said Bono. "It wouldn't cost much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them."

Also in this issue of EXCHANGE, writers Frances and Anna Lappé discuss their book Hope's Edge: The Next Diet for a Small Planet, and we bring you updates on Oxfam's work with water and sanitation, drought in Ethiopia, and indigenous women in the highlands of Peru who are speaking out after decades of violence.