Walking the Talk
Oxfam launched its award-winning international ‘Behind the Brands’ campaign in February 2013. It ranks the biggest international food and beverage companies, the ‘Big 10’, on the strength of their policies on transparency, women, agricultural workers, farmers, land, water and climate change. The aim of the campaign is to create a race to the top, encouraging the Big 10 (Associated British Foods (ABF), Coca-Cola, Danone, General Mills, Kellogg, Mars, Mondelez, Nestlé, PepsiCo and Unilever) to improve their policies and practices.